Meta Ads · Coaching
Compliance safe paid traffic for a wealth and leadership coach whose previous agency got her ad account banned, rebuilt from zero and now on a renewed contract.
The situation
A wealth and leadership coach selling identity work to women who look successful and do not feel it. Her previous agency ran income claims in her ads until the account was banned. She arrived with a real offer, a real audience and a genuine fear of ever running paid traffic again.
The brief
Rebuild paid acquisition from zero on compliance safe creative, prove the funnel tracks properly, and feed it with organic content so the audience stays warm between campaigns.
What we built
The work
A nine part ad script book with three full creative variations, each with a timed script, caption, targeting and Meta fields. There are zero income claims anywhere in it, plus a reframe key that turns the language she instinctively writes into language that runs.
Purchases were firing on plain visits to the thank you page and not firing on genuine checkouts, because the funnel routes client side and the URL rule never re-evaluated. We replaced it with a code based purchase event, and the funnel started reporting what was actually happening.
The strongest variation ran at a 4.40% click through rate and a fourteen cent cost per click across more than thirty one thousand impressions. Sales landed, and the upsell step was proven to convert.
Ads, creative, tracking and organic now run as one system, with a reels and Threads engine alongside the ads so the audience arriving from paid finds a warm, active brand. Sheree renewed the contract on the strength of the numbers.
What it proves
Ads, creative, tracking and organic are one system. Most agencies own one of the four, which is why the other three quietly break.
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