Community brand · Paid ads · Threads · Email
A women's community brand built from zero, with paid ads, an email list, a Threads engine and a live software product all run in house, and still growing.
The situation
Sisterhood OS was built from nothing into circles, co-working days, a paid six month immersion, a live software product and an acquisition engine. The brand, the funnel, the list and the operations were all built in house and run on our own money, which is why we can show you every number.
The brief
Build a women's community brand from zero, build the paid container inside it, and run the whole acquisition engine ourselves across Instagram, Meta Ads, Threads and email.
What we built
The work
Meta Ads produced 99 leads in six weeks. The best creative held 48% of viewers at the three second mark, and the audience landed at 93% women, exactly who the brand is for.
The email list grew from 110 to 263 subscribers in four weeks, with a 56% open rate on launch day.
The Threads account reached 108,700 views in thirty days on 4,633 followers, and 390 women replied that they wanted in.
soulpathmap.com is a live paid product built on our own chart engine, with a reading funnel, memberships, an affiliate programme and admin analytics, launched in September 2026 as the front door of the whole ladder.
See it live
What it proves
We run the exact engine we build for clients, on our own brand, with our own money at stake.
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Ra HealingRead the case study →Book a founder-to-founder call and answer a short questionnaire as you book. We read every answer before we meet, so the call goes straight to your brand, and you leave with a quote shaped around it.
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